ANHEUSER-BUSCH

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The launch of Anheuser-Busch's Tequiza brand product using Photo Sails advertising medium was such a huge success in Miami that the same promotional efforts were expanded to Los Angeles, San Francisco, Chicago, New York and Tampa markets. Anheuser-Busch ranks this product launch as the company's most successful product introduction to the marketplace". Source: Anheuser-Busch.com; Timeless Values publication, 2002.

 

This promotion allowed Anheuser-Bush to do some guerrilla marketing by trading radio stations yacht time for air time and got product into cramped South Beach Nightclubs where other new products were turned away simply because of limited storage space.

This new marketing medium soon spread to other brands such as Budweiser, Bud Light, Doc Otis and Bush Gardens, located in Tampa Florida.


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