Photo Sail Branding

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Posted by: on Monday, 09 September 2013 12:20


 

Photo Sails™ patented technologies and marketing sails programs create relationships between brands and consumers via novel branding vehicles capable of event marketing and public relations programs. These advertising vessels have the ability to represent a product, service, company or brand in multiple U.S. and international markets while supporting public relations programs such as VIP entertainment programs, employee reward plans, on-off premise promotions, sweepstakes and guerrilla marketing tactics.

Photo Sails place ads on sails providing billboard-like outdoor advertising via sailing billboards where static billboards do not exist. This is accomplished by utilizing the resource of the untapped navigable waterways bordering, surrounding, or flowing directly through the top ten market places in the U.S. and multiple foreign markets.


 

THE FACTS:

Internationally Patented.


New Zealand Patent
# 529561

South Africa Patent
# 2003 / 6688 

European Patent
# 1385737

Australia Patent
Pending # 2002257158

PHOTO SAILS PRO

U.S. Patent
# 6,886,483

European Patent
# 1385737

PHOTO SAILS SPINNAKERS

U.S. Patent Pending
# 61/214,207

European Patent
# 1385737

100 Percent sail coverage.
Double sided, opaque, 2 million colors, 300 dpi.
Customizable to almost any sail plan and vessel.

10 Custom Program Initiatives.
1.) Beach Billboards
2.) Charter Barter
3.) Corporate Custom
4.) NASBOATS Racing Series.
5.) Point Of Sale Displays
6.) Facility Signage
7.) Sailboat Sweepstakes
8.) Sail Away Give Away Program
9.) Bar Boats
10.) International Takeover.

 

 WATERFRONT VENUES.
Most major population areas are located on navigable waterways.
Photo Sails™ captures that huge untapped market and brings it directly
from sponsor to consumer.

Top 10 domestic markets include:

map

NEW YORK
MIAMI
LOS ANGELES
SAN FRANCISCO
CHICAGO
SAN DIEGO
SANTA CRUZ
FORT LAUDERDALE
TAMPA
DAYTONA
BOCA RATON
KEY WEST
PALM BEACH
MAUI
KAUAI
MOLOKAI
WAIKIKI
CAMBRIDGE
CAPE COD
NANTUCKET
NEWPORT
MARTHA’S VINEYARD
CLEVELAND
HOUSTON
SEATTLE
BUFFALO
NEW ORLEANS
HILTON HEAD
LONG ISLAND
ORLANDO
ATLANTIC CITY
MILWAUKEE
PENSACOLA

And anywhere navigable waterways exist...

Top foreign markets include

world-map

SYDNEY
MELBOURNE
BRISBANE
ADELAIDE
PERTH
NICE
CANNES
MONACO
HAMBURG
VALENCIA
MALAGA
BARCELONA
MARBELLA
GENOA
NAPLES
VENICE
ATHENS
LONDON
HONG KONG
TOKYO
YOKOHAMA
KOBE
OSAKA
HIROSHIMA
TIANJIN
SHANGHAI
TAIWAN
SINGAPORE
CAPETOWN
DURBAN
BERMUDA
PUERTO RICA
RIO DE JANEIRO
JAMAICA

And anywhere navigable waterways exist...


EVENT PARTICIPATION.
Olympics, America’s Cup (AC), Spring Break, Air & Sea Shows, Conventions, Boat Races, Regattas, Concerts, Art Fairs, Festivals, Political Venues, Marathons, Motor Races, Flugtags, Holiday Events, Private Affairs, etc.

Public Relations Opportunities.
Company/Employee Incentives and Team Building Experiences, VIP Entertainment, Radio and TV trade, Not for Profit Organizations, Raffles and Giveaways, etc. Mass Media. Television, Radio, Traditional Print Exposure, Internet.

 

BACKGROUND
Like all great ideas, the invention of Photo Sails™ was born from necessity. Advertising day-sail charters to tourists 100 yards off the beach in Fort Lauderdale Florida proved financially successful and Photo Sails adapted business to market this novel advertising medium. Through use of existing state-of-the-art computer-imaging technologies in combination with patented, revolutionary cloth manufacturing techniques, Photo Sails™ were invented. These imaged sails are durable and create hypnotic branding vehicles offering consolidation of a new marketing medium and public relation programs for marketers seeking non-traditional advertising mediums. Photo Sails holds two U.S. patents, a New Zealand patent, a South African Patent and has patents pending in the European Union and Australia. This intellectual property protection provides Photo Sails with the unique ability to offer a product exclusivity options, preserving the uniqueness of our product nationally and/or internationally.

OBJECTIVES
The objective is for Photo Sails, owned by Sea Seekers Sailing Inc., to align sponsor seeking sailing events with outdoor advertisers. Photo Sails place ads on sails creating sailing billboards in high profile environments helping products to gain exposure through utilizing untapped markets as an additional medium for signage and branding vehicle options. Our multiple programs are available worldwide.

 

CASE STUDIES

For a full list of our clients please click here.


1998-2000
Sea Seekers Sailing, Inc. begins advertising its own charter business by putting
company logo and contact information on the hull and sails of their charter
boats. This trial and error period leads to the development and invention of
Photo Sails™ in 2000.
2000-2001
The launch of Anheuser-Busch’s Tequiza brand product using Photo Sails™
advertising medium was such a huge success in Miami that the same promotional
efforts were expanded to Los Angeles, San Francisco, Chicago, New York and
Tampa markets. Anheuser-Busch ranks this product launch as the company’s
“most successful product introduction to the marketplace.”
Source: Anheuser-Busch.com; “Timeless Values” publication, 2002
2004-2006
After six months of flying Photo Sails™, Tropical Sailing Charters’ business has
achieved a 400% revenue increase. “This (Photo Sails) is the most successful
advertising campaign we have ever had…” said Ziv David Halery, President,
Tropical Sailing Charters about his amazing results, soaring profits and
unexpected sources of recognition from Palm Beach to Miami and beyond.
2004-2006
After hoisting Photo Sails™ at five U.S. Eastern Seaboard boat shows in 2004,
Crocs Footwear sales grew by over 1000%. Starting with $1 million in sales for
2004, Crocs Footwear realized growth to more than $108 million by the end
of 2005. Still current in 2007.
Crocs Footwear returned to purchase another three sails from Photo Sails to
match their changing logos and packaging. Additional programs are currently
being discussed to launch similar boats to brand Crocs Footwear in Australia
and other foreign markets.
2005-2006
LaSalle National Bank commissioned sails for the July 2005 Mackinac Race, the
oldest organized yachting race in existence. LaSalle National Bank recommissioned
sails in July 2006.
2007-2009
American Airlines signed 3 year agreement to utilize PHOTO SAILS
in the Miami marketplace while supporting Shake-A-Leg sailing school for
physically challenged students and children's sailing programs.

For more information on past clients click on this link or on "Our clients" in the top menu.


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